Tag Archives: SEO strategy

SEO Mistakes Even the Experts Make

Do you want to improve your business’ digital marketing strategy? It might seem complicated, but trust me, it is very manageable. The best approach to do is start from the basics of search engine optimization. You can also take note of the following list. Below are 8 common mistakes that even seo expert specialist still make.

1.Presenting a Poor Internal Link Structure

As your web pages increase in size with more unique content, you are sure to come across some internal linking errors. This includes everything 404 page errors to producing mass duplicate content.

Most professionals overlook internal linking structures. What they don’t realize is that it serves a crucial function in every SEO and UX strategy. Make sure to reevaluate your website structure and architecture while utilizing good keyword research.

2.Creating Content for Content’s Sake

We all know that we need to produce unique content regularly to increase our brand’s authority and exposure. Though, sometimes, we end up creating content just to have more and more of it. This is very wrong, and can lead to useless, poor quality content and wasted resources. Remember, you need to make compelling, optimized content for your digital assets.

3.Not Investing in Link-Worthy Content

Link building is a very important strategy for all agencies. Are you pursuing mass links through manual outreach, influential marketing and guest posting? Then, you are engaging into something resource intensive and costly.

Instead of investing lots of time doing this, you must invest in a content that can generate several links in one day of writing. Look into creating long-form content. It adds more value to the industry, and to your business.

4.Failing to Reach Customers with Your Content

Every business should implement a good strategy to promote their content to their target audience. It is a fact that several businesses fail to invest in content promotion. Sharing posts in social media is not enough—there is the need to explore paid advertising. If you are looking into new sales and leads, implement new paid social campaigns and keyword-optimized hashtags.

5.Optimizing for the Wrong Keywords

Your long-form content will not get you any new leads or sales if it fails to drive large-scale traffic to your website. Make sure to optimize your content using the right keywords. We all understand the significance of using long-tail keywords for various informational queries, but sometimes, we make some mistakes. We fail to segment competition and search volumes by geography, and we rely too much on high-volume phrases that don’t really convert.

Feel free to use reliable tools such as Google Keyword Planner. You need to know the search phrases that show up at the top results for both local and national searches.

6.Not Consulting Paid Media

Search engine optimization focuses on nurturing and acquiring leads. Paid media, on the other hand, while paid media focuses on acquiring and converting leads. But what if we break all of these down to craft a cohesive message that targets customers in every step of the way? Focus on a unified message. This way, SEO professionals can discover new keywords that drive the most clicks in all search results.

7.Forgetting About Local

Many professionals are eager to grow their business at a national scale. What they don’t realize is the importance of implementing a local SEO strategy. This is a crucial point, most especially for those companies offering local services. Make content that demonstrates local intent. Include city names beside your target keywords.

8.Not Regularly Auditing Your Own Website

SEO professionals often make the mistake of not continuing to optimize their own websites. They always forget to fix the mistakes that pile up overtime. To avoid this, make sure to do a website audit from time to time. This is actually very important after the implementation of new plugins and tools, and after site migration. Always check for broken links, unoptimized meta tags and duplicate content.

Website Trends

The digital world is constantly changing and lately, we are witnessing several new technological advancements. It includes the following:

  • The popular use of mobile devices in the general public
  • Tech advancements in UX/UI across several platforms
  • ‘Mobile First’ in website development
  • Increased Internet data usage in city centers

Since more and more people are using their smartphones and gadgets, professional website developers need to further optimize for mobile display, usability and functionality. Below are some new trends you should take note of, if you are planning to design your website this 2019.


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1.Mobile First Development

Before, we don’t really care if a website is mobile-responsive. Mobile-friendly development is not yet prevalent. Websites are not yet required to adjust to that format. Now, since several users are already browsing through their smartphones and other devices, the need for this arises.

Are you familiar with the burger menu? It has solved various issues on mobile display, with regards to the placement of navigation items on a smaller screen.

Do you know that using icons can clear up tons of space? Instead of adding big images that can slow down a website, you can consider iconography instead. They are much easier to manage and design—even more economical than getting a photographer.

2.Vibrant Colors

As we move towards 2019, we are braver, and more eager to step up our website design processes. Website designers are more adventurous when it comes to choosing colors for our pages. More and more individuals would break away from the traditional website colors, and take further risks with vibrant schemes. You can also use a subtle gradient as background to make your website content stand out.

3.SEO

Understand the significance of optimizing your website layout with reference to real-time Google data. In 2019, we will see more websites implementing efficient SEO strategies. However, it is crucial to align your website content for mobile first, so you can target the appropriate target audience.

4.Integrated Animation

If you want your website to attract more attention, you might want to consider particle backgrounds. This technique will become more popular this 2019, most especially for home pages with interesting layouts.

As you dive deeper in the digital landscape, integrated Animation is definitely a trend you will love. Make time to make more creative, innovative content. As much as possible, stay away from static traditional methods. Once you shift to an interactive approach, you can communicate your ideas to your audience with ease.

5.New Layouts

Many people still prefer symmetrical layouts, since they are a huge fraction of intuitive web design. However, if you are feeling adventurous, you may want to consider trying “broken layouts.” These are asymmetrical designs with distinctive and unique layouts that require out of the box thinking.

6.Drop Shadows

We have been using shadows ever since to create and add an illusion of perspective and depth within our web browsers. This was perceived to be very unpopular for a while, but it gradually made its way back to the world of flat design. Drop shadows can work well with UX, offering users the focal point of a specific product. It creates a brand, new dimension, and enhances a website’s aesthetics.

7.Custom Illustrations

Customized illustrations can actively impact user engagement. Of course, people would be more interested to look at these instead of pure text and boring images. Website content can be customized, depending on the goals and needs of the client. It can convey more personified views, and relatable concepts.