Back in the day, we can only access the internet using a desktop computer that is connected to a dial-up service. But now, we have insane internet speeds and we make use of our mobile phones to do just about anything and that includes surfing the internet.
That being said, most websites nowadays take advantage of Search Engine Optimization or commonly known as SEO to further improve their standings on the search engine results page. This is so that people can easily find their websites, thus, improving site traffic.
Now, there is obviously a difference in the screen size when you’re using the computer and a smartphone based on the research made by website design company. Your website should cater to both of these devices because, if not, then your SEO will not improve. Google and other search engine giants favor those who are using what is known as the Responsive Design that helps adjust the website’s elements to cater to whatever the person’s device is at that time that is accessing that particular site.
Here are some ways responsive design helps improve your SEO:
Truth be told, smartphone users have surpassed desktop/laptop users accessing the internet by a whopping 54%. That means that they make use of their portable devices to visit just about any website they want to visit.
This means that if you’re a website developer, it is your duty to make sure that your website incorporates the Responsive Design elements so that it will get optimized no matter what device a user tends to use to access your site.
If you do this, there will be more traffic that is going to your website. Plus, they will stay there for a while, thus improving your SEO even more.
Keeps You Focused on Speed
Google and other search engines now favor websites that can be easily accessed and loads pretty fast. The developers have altered their algorithm to calculate page loading speeds and the faster your website can load its elements, the better your ranking will be.
Now, you might think that Accelerated Mobile Pages are better, right? Well, although AMPs are much faster than websites who are employing the Responsive Design, there is still one major drawback: AMPs cannot make use of flashy animations.
Therefore, using Responsive Design is your best bet. That is because it condenses the images and animations that you use on your site. Thereby, improving page loading speeds by a mile.
Improved User Experience
The user experience is definitely one of the criteria of a good website SEO. When you’re creating your official site, you have to put your visitors in mind. How can you give that lasting first impression? Well, you can start incorporating better web design elements.
For example, you could start adding more images, using a readable font, and making your site’s navigation a lot easier for them.
You do not want your users to be zooming in and out just to read your content, so be sure to not overlook this as well.
It Eliminates Duplicate Content
Some website administrators foolishly believe that they can trick the search engine algorithm by creating a website for desktop and another one for mobile users. However, it has become smarter than that as it can tell if you’re doing this thing or not. If proven guilty, your SEO will suffer.
But, Responsive Design can help you a lot. Instead of having two websites, it creates one website only and your content will not be deemed as a duplicate since RD treats it as one entity.
So no matter what device a person is using, it is going to be optimized in their displays.