Do you want to improve your business’ digital marketing strategy? It might seem complicated, but trust me, it is very manageable. The best approach to do is start from the basics of search engine optimization. You can also take note of the following list. Below are 8 common mistakes that even seo expert specialist still make.

1.Presenting a Poor Internal Link Structure

As your web pages increase in size with more unique content, you are sure to come across some internal linking errors. This includes everything 404 page errors to producing mass duplicate content.

Most professionals overlook internal linking structures. What they don’t realize is that it serves a crucial function in every SEO and UX strategy. Make sure to reevaluate your website structure and architecture while utilizing good keyword research.

2.Creating Content for Content’s Sake

We all know that we need to produce unique content regularly to increase our brand’s authority and exposure. Though, sometimes, we end up creating content just to have more and more of it. This is very wrong, and can lead to useless, poor quality content and wasted resources. Remember, you need to make compelling, optimized content for your digital assets.

3.Not Investing in Link-Worthy Content

Link building is a very important strategy for all agencies. Are you pursuing mass links through manual outreach, influential marketing and guest posting? Then, you are engaging into something resource intensive and costly.

Instead of investing lots of time doing this, you must invest in a content that can generate several links in one day of writing. Look into creating long-form content. It adds more value to the industry, and to your business.

4.Failing to Reach Customers with Your Content

Every business should implement a good strategy to promote their content to their target audience. It is a fact that several businesses fail to invest in content promotion. Sharing posts in social media is not enough—there is the need to explore paid advertising. If you are looking into new sales and leads, implement new paid social campaigns and keyword-optimized hashtags.

5.Optimizing for the Wrong Keywords

Your long-form content will not get you any new leads or sales if it fails to drive large-scale traffic to your website. Make sure to optimize your content using the right keywords. We all understand the significance of using long-tail keywords for various informational queries, but sometimes, we make some mistakes. We fail to segment competition and search volumes by geography, and we rely too much on high-volume phrases that don’t really convert.

Feel free to use reliable tools such as Google Keyword Planner. You need to know the search phrases that show up at the top results for both local and national searches.

6.Not Consulting Paid Media

Search engine optimization focuses on nurturing and acquiring leads. Paid media, on the other hand, while paid media focuses on acquiring and converting leads. But what if we break all of these down to craft a cohesive message that targets customers in every step of the way? Focus on a unified message. This way, SEO professionals can discover new keywords that drive the most clicks in all search results.

7.Forgetting About Local

Many professionals are eager to grow their business at a national scale. What they don’t realize is the importance of implementing a local SEO strategy. This is a crucial point, most especially for those companies offering local services. Make content that demonstrates local intent. Include city names beside your target keywords.

8.Not Regularly Auditing Your Own Website

SEO professionals often make the mistake of not continuing to optimize their own websites. They always forget to fix the mistakes that pile up overtime. To avoid this, make sure to do a website audit from time to time. This is actually very important after the implementation of new plugins and tools, and after site migration. Always check for broken links, unoptimized meta tags and duplicate content.